Five Sign Campaign Executions To Consider

Humor and Intrigue

This is a powerful design choice, since humor and intrigue require less media weight to build awareness than a mundane execution. Humor arouses the most favorable response among viewers. Intrigue involves a viewer by using words or pictures that are not immediately comprehensible, a puzzle or solution relationship.

Surprise

Stimulates a viewer using unexpected or unusual design elements. A surprised viewer will do a double-take and will generally experience an emotional response once the essence of the message is understood.

Aesthetics

Designs that present pleasing, pleasant images or ideas may be soothing to observe or enjoyable to study in detail. More dependent on pictures than words.

Literal

Generally produce the lowest recall among Out Of Home advertising viewers. Although pure branding of name over time can be very effective, literal won't quickly accomplish that. Entertainment destinations are unique if you decide to use a literal message, if you have a recognized brand or name. On the other hand, if you try to advertise an unknown show, name or entity with a literal message you are wasting money. The summary for design execution is Keep It Simple!

Five Sure-Fire Design Tactics

Location, Location, Location
Physical Orientation
Distance
Time
Recency

In other words, you want the right message, right audience, right time, right place.

Six Guidelines for Creating Out of Home Media

Accuracy - Express the most important idea concisely.
Boldness - Present dynamic or provocative messages, don't do boring
Borders - Don't' be confined by the boundaries of a frame (extensions, 3-D)
Clarity - Limit the number of words and pictures
Brevity - Less than 7 words. Less than 3 elements
Color - High color contrast can improve out of home advertising recall by 38%

Common Causes of Production Delays

Damaged Disks
Missing or incomplete fonts
Missing files
Poor quality type/line art
No match prints provided
Out of proportion layouts
Conflicting art directives
Low resolution images