SMGlobal WHOLESALES YOU OUTDOOR SPACE WORLDWIDE SO YOU HAVE ROOM FOR MARK UP

WE SEEM TO BE THE FIRST TO OFFER MEDIA IN SUCH A STRUCTURE

There are over 4,500 ad agencies in Japan. Most are small companies and of these, many specialize in a specific field of advertising such as: classifieds, magazines, newspaper, TV, point of purchase, radio, outdoor, special outdoor promotions etc. certain city or region thus narrowing down services, specialties, type of media handled within areas they could serve you in.

The number of full service agencies capable of handling clients nationally in Japan or globally, especially for Japanese companies is quite small.

Unlike the USA, agencies in Japan collect fees usually from the client not the vendor. There are exceptions though. When a Japanese media vendor states their cost for OOH mediums, that is their net they expect to take in. Agent fees are added to it or calculated on that net and then presented to the potential buying client.

On occasion there is a small commission or discount to the agency buying from them. Paying upfront for OOH you want to buy is not an uncommon practice and in some cases, paying upfront before hand is more of a ‘binding contract’ than signing an invoice agreeing to buy. It varies from vendor to vendor and agency to agency. If you have no relationship with the vendor or ad agency paying upfront could be asked of you if you have no history with them.

Let us make buying outdoor advertising in Japan allot less of a hassle for you.
We will be your EYE, OFFICE AND PARTNER to secure media IN THE LAND OF THE RISING SUN